Respect the Bird
Allrecipes is an amazing community of passionate, engaged home cooks; in fact, it’s the world’s largest online food community. From time to time, this community stirs things up and inspires new ideas—just like it has now with the Respect the Bird campaign, a grass roots effort started in November 2010 by one frustrated Allrecipes.com Supporting Member, Doug Matthews. Doug wrote a blog post then reminding people Thanksgiving deserves to be more than an afterthought among our national holidays. Taking a cue from Doug’s blog post, Allrecipes aims to boost Respect the Bird into national awareness.